US AID Campaign

Overview

The United States Agency for International Development (USAID) partnered with Teksight Edge on youth-centred public health campaigns designed to enhance awareness and behaviour change across select Nigerian states. Working alongside implementing partners such as UNICEF and NACA, our communication strategies transformed development goals into compelling stories that resonated with young audiences and community stakeholders.

Strategic Execution

• Developed integrated digital campaigns that localised USAID’s health and awareness messaging for Nigerian youth.

• Managed cross-platform content creation - from outdoor media to influencer-driven storytelling - that emphasised preventive health, education, and empowerment.

• Coordinated with government and NGO partners to ensure consistent narrative alignment and measurable impact across all participating states.

• Executed media amplification and reporting, ensuring accountability and visibility of the project’s milestones to USAID and stakeholders.

• The campaigns achieved millions of impressions across digital platforms, catalyzing conversations on public health and youth empowerment. 

Result/Impact

Through creative execution and data-led storytelling, Teksight Edge helped USAID bridge the gap between developmental policy and youth engagement on the ground.