TECNO Live Smart Campaign

Brand: Tecno Mobile
Product: Tecno Smart Family [Phantom A+, Phantom AIII, Phantom Pad Mini, P5, M5. M7]
Markets: Nigeria, Ghana, Cameroun, Ethiopia, South Africa.
Duration: 3 Months

Our Strategy

We built a centralized hub and routed our campaign contents (i) microsite content, and (ii) webisode series into this hub. Our entire owned, earned, and paid media were cached also in the hub. The webisodes (10) were deployed on the microsite, and the microsite served as the central hub of the entire campaign webisodes, which were released weekly, and were also hosted on a section of the microsite. Each webisode, carried specific but interesting information aboutasmartphonelineinthe family.
Users watched these webisodes and also played quiz contests right there based on what they had watched.

Campaign Results

• Most engaging brand page across West Africa to date

• 1900% increase in digital presence, the largest-selling phone brand in West Africa by 2013.

• 2nd largest and most engaging Nigeria YouTube brand page.

• Most influential brand Twitter handle.