Rand Merchant Bank, Nigeria (RMB)
Overview
Rand Merchant Bank (RMB), one of Africa’s most respected financial institutions, partnered with Teksight Edge to strengthen its corporate visibility and internal engagement through strategic communication campaigns. From hosting the RMB Think Summit in West Africa to amplifying its sustainability agenda, our work ensured RMB’s values were both seen and felt - internally and publicly.
Strategic Execution:
Strategic Communication: Developed and executed RMB’s internal communications strategy, creating clear, engaging narratives that aligned employees across departments and regions.
RMB Think Summit: Managed the brand narrative, media relations, and speaker preparation for the inaugural RMB Think Summit in West Africa, securing high-level coverage on Forbes Africa, BusinessDay, and other top-tier platforms.
Sustainability Campaigns: Designed and deployed a multi-channel sustainability awareness drive, including OOH campaigns and social media content, encouraging public commitment to environmental responsibility.
Led the RMB Sustainability Pledge initiative - a movement that highlighted the dangers of plastic waste and promoted actionable steps towards eco-friendly corporate and individual behaviour.
Achievement
Through these efforts, RMB not only cemented its reputation as a thought leader in finance and sustainability but also cultivated a more connected internal culture that reflects its commitment to responsible corporate citizenship.
Achievements include:
Developed 500+ creative assets powering marketing, sustainability, and internal communications objectives.
Achieved significant growth in brand visibility and sentiment, positioning RMB as a leading voice in sustainable finance across Africa.
Enhanced employee participation and engagement, improving internal alignment around RMB’s sustainability commitments and brand purpose.
Think Summit: Designed the 2024 summit edition, delivered end-to-end technical and creative support, with over 300 creative assets, including videos, motion graphics, and event materials that amplified the summit’s theme and visual identity.
Executed a robust media and content strategy that significantly expanded the summit’s reach and engagement across digital platforms.
Achieved a notable rise in event visibility and brand perception, positioning RMB as a leading voice in sustainable finance conversations across Africa.
Enhanced attendee participation and post-event engagement through well-curated storytelling, consistent visual communication, and impactful on-site content delivery.